Customer Testimonial Email Examples
Customer Testimonial / Customer Review emails are core to the campaigns we send. They make both great standalone emails as well as great sections to add into our other campaign emails.
It’s no secret that people want to buy products and services that others can vouch for. With few exceptions, no one wants to be the first to buy a brand new product (outside things like the iPhone and so on).
Showcasing popular or new products with real customer feedback is a great way to push people from considering a product to actually buying a product.
I uploaded two great example emails below.
The first is from a brand called Lakenzie. I like how they showcase a specific customers review. I also like that they had this customer put together a video testimonial. Video reviews are harder to source that written text but they carry a lot more weight. Think through how you can incentivize your buyers to leave video reviews. You can purpose this type of content for so many different use cases. They also make it easy for someone to digest what this customers favorite products are and they make it easy to purchase them. This is definitely a great email example to model off of.
The email below this example is from Snow Teeth Whitening.
