Boundless Labs - Email Marketing Manager
After you read the job description, if this sounds like something you are a great fit for, please fill out the form at the bottom of this page.
SUMMARY:
The Email Marketing Manager role is to assist the Growth Team with marketing strategies and implementation across various platforms, with a major focus on Klaviyo. Responsible for driving growth, customer acquisition, and general promotion in the digital space to improve sales and conversions.
OVERVIEW:
Email Marketing Strategy
Marketing Calender Buildout
Email Design (not necessary, but a plus)
Schedule posts centered around marketing calendar and inventory goals
Email Marketing for multiple brands.
Create email flows for multiple accounts/brands under the parent brand.
Conceptualize and optimize strategies
Includes segmenting, managing list health + growth, creating and deploying campaigns
Refresh creative content
Analyze trends in reports across all platforms to make informed decisions
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Manage and Update Digital Marketing Calendar
Coordinate weekly digital marketing traffic meetings and update calendar with new promos, events.
Create Digital Assets Content Requests (Sketch, Figma, GDrive, Creative Suite)
Email Coordination
Create email campaigns, send test for approval and schedule
Review and manage all email automation campaigns
Copywriting
Email Copy
Website - Product Descriptions
Social Posts
QUALIFICATIONS:
Bachelors degree or equivalent
2-3+ years of digital marketing, specifically in e-commerce
Graphic design + creative eye
Experience with Klaviyo
Creative copywriting + professional written and verbal communication
Ability to think both strategically and creatively
Extremely detail-oriented, with excellent follow-through skills
Prioritize tasks in a fast-paced environment
Consistently produce Innovative ideas
Solution-driven problem solver
Collaboratively work with cross-functional teams and other team members
Efficiently execute on timelines and provide timely solutions
Good sense of judgment
Quick learner
Works well under pressure
PREFERRED EXPERIENCE/SKILLS:
Klaviyo
Figma/Sketch
Shopify
Google Analytics