iOS 15 Round Table

Hey there!

I’m in the middle of planning an iOS 15 Round Table with a few CEO’s of ESP’s (Email Service Providers, i.e. Klaviyo, Privy, Sendlane, Drip, etc).

These CEO’s are some of the smartest people I know. They also happen to be some of the most well connected and informed folks in the entire email marketing ecosystem.

Getting their thoughts and insights into iOS 15 will be insanely helpful.

So far it sounds like Ben Jabbawy, the Founder & CEO of Privy is onboard, as is Jimmy Kim, the Founder & CEO of Sendlane.

I’m just waiting on 1-2 other CEO’s to confirm.

From there, I’m going to work on getting a date and time locked in (hopefully around the end of June).

This event will be free, so make sure to enter your email below so I can keep you in the loop.

For those that are unfamiliar with why this matters, here’s a snippet below:

Elevated email inbox privacy

As it stands, many marketing emails embed tracking devices that can collect users’ IP addresses and also send signals to senders that indicate when an email is opened by a specific recipient. Apple has announced that new privacy features will be introduced to iOS Mail apps to impede marketers’ abilities to gather information regarding open rates.

As part of these changes, a new ‘Mail Privacy Protection’ tab will be added within the Mail app. Within this app, users can decide how much personal information is shared with email senders (many of whom are marketers). Users can restrict access to their IP addresses and location information.

Furthermore, Apple is debuting ‘Hide My Email’, which is automatically included in iCloud, Safari and the Apple Mail app. The new feature enables the creation of single-use, randomly-generated email addresses – like a burner account – that can be used to forward mail to users’ real accounts. The new service is designed to further limit companies’ ability to collect consumers’ personal data via email and may help mitigate the rates at which users receive junk mail.

“These changes will impact providers that may rely heavily on IP addresses for identification,” says Epsilon’s Stevens. Without access to data like IP addresses, Stevens, like many others, says that marketers will need to adopt new, more private means by which to track user behavior and serve targeted ads. “Marketers should increasingly favor identity resolution providers that focus on privacy-safe, person-level, consented identifiers.”