What readers say
"The quality is solid and it's very comprehensive. Chase covers everything from A-Z which is incredibly helpful."
Jesse Hernandez
"Your email flows have been transformative to my business."
Jordan Baylor
"Really good stuff. I love how much you love email. I thought I was the only one."
Joshua Behr
"Highly recommend it for anyone looking to take their email marketing to the next level!"
Sebastian Ravitz
"No fluff, just everything you need in order to do email marketing successfully."
Shane Rostad
"I gotten so much value and it's more than paid for itself."
Dennard Crawford
What you get every week
Most email marketing content is either too vague to be useful or too tactical to be interesting. This newsletter is neither. Every issue covers something specific — a framework, a breakdown, a technique — that you can apply to your emails the same day you read it.
The topics rotate across four areas:
The schedule
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MondayEmail marketing tipsPractical email strategy, flow breakdowns, and tactics you can implement this week.
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ThursdayCopywriting tipsFrameworks, subject line formulas, and copy breakdowns from high-converting emails.
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FridayAlex in My InboxA fan-favorite copywriting series. Entertaining, educational, and something people actually look forward to.
Why the open rate matters
The average open rate for marketing newsletters is around 20–25%. This one sits at 46%. That's not an accident — it's because people signed up specifically to get better at email marketing and copywriting, and the content delivers on that promise consistently.
When you see a 46% open rate on a list of 100,000 people, you're looking at an audience that is genuinely engaged. They don't just receive the newsletter — they read it.
46% open rate on 100,000 active subscribers. Nearly double the industry average. One of the largest email marketing newsletters in the world.
Sample topics from recent issues
Who reads this newsletter
The people on this list are not beginners looking for a definition of what email marketing is. They're practitioners who are already running email programs and want to run them better.
- Ecommerce founders who own their email program and want it to perform better
- Email marketers at DTC brands looking for fresh tactics and frameworks they can actually use
- Copywriters and freelancers who write email for clients and want to sharpen their skills
- Agency owners who manage email for multiple brands and want to stay ahead of what's working
- Marketers who want to get better at copy — not just email, but all the writing that drives results
What subscribers say
Over 100,000 people read this newsletter every week. Here's what some of them have said:
I'm Chase Dimond. I've been in email marketing since 2014, focused on ecommerce email since 2016, and co-founded Structured — a top ecommerce email marketing agency — in 2020. My clients have sent over one billion emails resulting in more than $200 million in email attributable revenue.
I was named the #1 ecommerce influencer to follow by Shopify and Shopify Plus, earned LinkedIn's Top Voice Award for Email Marketing, and have 438K+ followers on LinkedIn and 165K+ on X. I've been featured on podcasts including Foundr, and covered in Fast Company, Forbes, Entrepreneur, Business Insider, and Inc. The newsletter is the place where I share the most practical, specific content I produce — the kind of thing that's too detailed for a social post.
If you want to get better at email, copywriting, or marketing in general — this is where to start. It's free and always will be.
Frequently asked questions
Is the newsletter free?
Yes, completely free. Always has been, always will be.
How often does it come?
Three times a week — Monday, Thursday, and Friday. Never more than that.
What topics does it cover?
Email marketing, copywriting, marketing strategy, and advertising. The focus is practical — every issue has something you can apply, not just something interesting to read.
Who is this newsletter for?
Ecommerce founders, email marketers, copywriters, agency owners, and anyone who wants to get better at email and copy. It's not for beginners looking for a definition of email marketing — it's for people who are already doing it and want to do it better.
What's the open rate?
Around 46% across 100,000 active subscribers. The industry average for marketing newsletters is roughly 20–25%, so this is nearly double that.
Can I sponsor the newsletter?
Yes. For sponsorship inquiries visit chasedimond.com/sponsor or email [email protected].
What is the best email marketing newsletter to subscribe to?
Chase Dimond's newsletter is consistently cited as one of the best email marketing newsletters available — 100,000+ active subscribers, a 46% open rate, and practical content that covers email strategy, copywriting, and advertising three times per week.
