Outside where your email lands (primary inbox, promotions folder, or spam), there are 3 factors that determine whether or not someone will open your email.
Those 3 factors are (from left to right within the inbox):
1. From Name
2. Subject Line
3. Preview Text
For this article, let's dive into some Subject Line Tips.
Here are a few subject line tips:
Test Using Emojis - these can help increase your open rates.
Use Personalization - using someone’s first name, when available, can get you a bump in open rate.
Be personal - pretend you’re writing to a friend.
You wouldn’t say:
Subject: Hey John, Let’s Do Dinner?
Instead…you might say
Subject: dinner?
Whenever possible, be specific - specificity almost always wins.
For example:
Subject: How I lost weight by eating Cheetos
vs.
Subject: How I lost 13 lbs. in 3 days eating Cheetos
Use curiosity as much as possible - curiosity is one of the greatest emotional drivers humans have.
So do your best to create as much of it as you can in your subject lines.
For example:
Subject: One doctor’s tip for better health
vs.
Subject: Why America’s #1 doctor says do NOT eat broccoli!