I’ve been working basically non-stop these last few weeks. Legitimately since January 1st, I have had my laptop closed for a grand total of maybe 30 hours.
Been doing client work, coaching stuff, launching a new client, and just took on a new side project as of last night.
I am exhausted.
But there’s something new that has me completely enthralled that I wanna spend all my time doing.
Walk with me for a sec.
I watch a lot of content. I make a lot of content. I script content for other people.
Through this, I’ve been able to delineate exactly what makes a piece of content good, and what makes content not so good.
Equally, what makes content viral, and not so viral.
It’s becoming increasingly more competitive to catch fire on social media.
There are just too many voices.
Algorithms change, people want more, and you need to stand out.
I have concluded that the best way to almost guarantee that a piece of content is “good” and “goes viral” is by mastering storytelling.
Before you and your audience all groan and continue scrolling, I wanna offer up a couple of resources that I’ve consumed lately that I find fascinating.
I was watching this podcast from a 17-year-old kid who’s currently making around $1M a month between a handful of his businesses.
His name is Daniel Bitton. He’s a prodigy. He honestly doesn’t even seem real.
This kid is so insanely smart that it’s almost unbelievable.
In this podcast, he talks about content, how it works, and how he was able to grow so fast.
It’s not by accident. It’s extremely intentional.
Every single piece of content he makes, he adds elements of story into it that make it more interesting to watch, but here’s the thing that makes it different…
We tend to think about pieces of content as either “story or not story”.
We don’t think of an email marketing tutorial as a “story”.
But he does.
He story-ifies every piece of content that he makes, whether it needs it or not.
He finds ways to add story into types of content that would never usually have it.
Everything he does on social media has a set-up, a big goal, setbacks, dramatization, struggle, eventual success, and a moral.
It makes it 100x more memorable, 100x more engaging, and that inherently leads to virality.
Shaan talks about the importance of storytelling, and drops some gems regarding what a good story consists of, and how it should be told.
Between these two podcasts, I think it’ll be a good place to start for anyone reading this to figure out how to weave story into whatever message they’re trying to get across.
I’m still working on this myself, but I wanted to share where I was starting with it.